Sony Music has acquired the UK’s largest unbiased podcast producer, Somethin’ Else, which makes David Tennant’s interview collection and The Solar King, David Dimbleby’s deep dive into the lifetime of Rupert Murdoch
Dwelling to artists from Beyoncé and AC/DC to Dolly Parton, Sony is utilizing the acquisition to spearhead the launch of a brand new international podcast division.
“Our new international podcast division is essential to our plans for a fast-paced enlargement available in the market, diversifying our artistic skills and offering a house for thrilling content material that may profit tens of millions of podcast lovers world wide,” mentioned Dennis Kooker, the president of world digital enterprise and US gross sales at Sony Music Leisure, the Sony subsidiary that struck the deal.
Firms starting from Spotify and Amazon to Apple have been snapping up now more and more scarce prime podcast producers and platforms to money in on a increase in audio listening and diversify away from a reliance on music streaming.
Somethin’ Else, which opened an workplace in New York in 2019, is the BBC’s largest exterior accomplice, with titles together with Unheard: The Fred & Rose West Tapes, a real crime present concerning the infamous serial killers; Energy: The Maxwells, which seems to be on the life and suspicious dying of the media tycoon Robert Maxwell; and Cheat!, which examines scandals in sectors similar to highschool testing, boxing, artwork, and even Donald Trump’s questionable golf techniques.
“We’re delighted to be becoming a member of Sony Music at what seems like a important second within the progress and acceleration of the worldwide podcast business,” mentioned Jez Nelson and Steve Ackerman, Somethin’ Else’s chief government and chief content material officer respectively.
Spotify has spent nearly $1bn diversifying past its core music providing into podcasting, buying firms within the sector and hanging key expertise offers with the likes of Michelle Obama, Kim Kardashian and the Duke and Duchess of Sussex.
This has not gone unnoticed by Apple, which in impact began the podcast development 16 years in the past however has ceded floor to Spotify. In April it introduced the launch of Apple podcast subscriptions, providing customers new content material and ad-free listening, in 170 areas.
In December Amazon purchased Wondery, the podcast community behind hits similar to Soiled John and Physician Demise, to combine with its Amazon Music service.