Writer’s blurb: I’ve tried a few health apps earlier than, most notably the Nike App for indoor energy coaching and Zombies, Run! for outside operating. Regardless of following the latter’s simulated zombie apocalypse podcasts, it by no means stored me motivated sufficient to run, as nobody may maintain me accountable if I cheated and simply took a brisk stroll till the episode was over anyway.
Main sporting occasions are one of many industries that was halted to cease the unfold of COVID-19. Concurrently, folks turned extra well being acutely aware and eventually had extra time to train because of the flexibleness of WFH.
Aside from house exercises, jogging and operating was one bodily exercise that was allowed open air. However, it tends to be a sport that may get lonely and even boring after some time.
With extra runners craving social interactions via the game, curiosity and adoption in digital runs peaked. Social operating app, BiiB, thus noticed a rise of their consumer base.
Therefore, we caught up with its co-founder and CEO, Sheyong Tan, to learn the way they’ve tailored and stored customers engaged throughout international lockdowns.
Working as a team-based exercise
Since we final spoke to BiiB in 2017, the platform has added extra challenges to their app—which is how they monetise—to encourage crew spirit and cross-border competitions.
For instance, their #RUNwithOLYMPIANS allowed folks to assist our nationwide athletes within the Olympics. Right here, groups may decide to enroll to have a thriller Olympian be a part of them within the marathon, and precisely who they’d be would stay a secret till the tip.
One other occasion is their Spherical Nation collection which began in 2019 in Malaysia. “That was an exceptional 12 months as we had been capable of set a report within the Malaysia E-book of Information as the most important digital operating occasion in Malaysia,” shared Sheyong proudly.
Since then, they’ve introduced it to Taiwan in 2020, the place Macau groups additionally started becoming a member of.
The problem mainly works by getting one group chief to type a crew, and members should run a collaborative distance to hit the minimal goal set by BiiB. The app is ready to monitor your operating exercise no matter whether or not you’re in a neighbourhood park, stadium, or on the street.
In Singapore’s model (Spherical Singapore Problem) that’s presently ongoing, members should run alongside the island’s shoreline for a complete of 10 rounds collaboratively to hit the minimal goal.
“For bigger or stronger groups, they will all the time push additional to attain the Gold tier and even compete with different groups on the stay rating to be named as one of many biggest groups within the area,” defined Sheyong.
Moreover, BiiB has prolonged this occasion to permit communities from Malaysia and Macau to affix this problem. Sheyong informed us that it’s one among their strategies of encouraging pleasant competitors and collaboration throughout borders that the pandemic has compelled to shut.
“That is additionally a part of our experiment to duplicate our success in Malaysia to extra lively and developed nations equivalent to Singapore,” he stated.
Spherical Singapore Problem initially focused onboarding 2,500 contributors, however has now recorded a complete of 4,123 contributors from 80 groups. “With the nice outcomes we’ve achieved in Singapore to this point, we are actually assured to maneuver additional into different international locations too,” Sheyong shared.
Fostering crew spirit for good
On high of organising pleasant competitors between SEA international locations, BiiB has additionally labored with firms and NGOs to encourage worker involvement and lift funds for the needy.
Regionally, LHDN has used the platform to host its worker engagement programme to advertise well being and health inside their workforce whereas they work remotely. Bukit Jalil Sports activities College has additionally used BiiB to interact with their alumnis who may crew up nearly primarily based on their commencement years to run with their batchmates.
Moreover, groups have leveraged the Spherical Singapore Problem to fundraise for folks in want. One in all their ongoing campaigns has to this point raised over RM2,000 for a child requiring reconstructive surgical procedure involving her cranium and implants in her face as a result of a neurological situation.
“We hope extra communities will do the identical to make this occasion extra impactful,” Sheyong expressed.
Setting the trail for lively and fulfilling existence
Transferring ahead, BiiB’s crew is trying to organise extra occasions that may cater to completely different teams of individuals. They embrace those that need to contribute to charity, or those that need to run as a strategy to be lively with a group that may encourage them.
The crew can also be engaged on making a characteristic of their app that may assist organisations simply create in-house occasions to advertise lively existence in staff.
Sheyong hopes to make BiiB an app that may change into the most important digital operating enviornment on the planet, the place people can characterize their communities in international challenges.
Networking shall be one key to that, and being a MaGIC alumni, BiiB has been capable of meet different entrepreneurs with insights to share through varied programmes. At the moment, they’re concerned in MaGIC’s International Market-Match Programme that helps startups develop and speed up development in different international locations, an initiative that’s in step with their plans to duplicate their success in different nations.
Backside line: With such a excessive stage of emphasis put into crew spirit on BiiB, it’s probably one thing that might really push me to maintain up with jogging/operating even when doing it alone, since my information shall be recorded into the app for all my teammates to see and name me out if I cheated.
Editor’s Replace: Components of this text have been up to date to replicate larger accuracy of statements.
- You may study extra about BiiB right here.
- You may examine different Malaysian startups we’ve lined right here.
Featured Picture Credit score: Sheyong Tan, co-founder and CEO of BiiB